Tuesday, October 28, 2014

Time-- and Money!-- Coming Quickly to an End

This article from the Rapid City Journal highlights the decreasing national interest in the South Dakota election because of recent polls that show their advertising may be to no avail. South Dakotans seem to be favoring Republican candidate Mike Rounds for the Senate win, over Rick Weiland, the Democrat nominee. So far, the Democratic Party nation-wide has spent $400,000 on just broadcast and cable advertising for Weiland, but with the decreasing support for him, they only have about $29,000 worth of ads from now until election day. This is in stark contrast to $340,000 that the Republican Party plans to spend advertising within this last week.

I find this extremely interesting (and slightly sickening)-- I cannot believe how much money is spent on advertising! I know that this has been a hotly-contested national race, although currently it looks as though it is losing national recognition because of the lead Rounds seems to be taking. I think it will be funny to look back on this in a week, knowing the outcome, to see whether or not the thousands of dollars used for advertising really paid off-- and if the Democrats should have backed off campaigning right before votes were cast!

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